In any sport there are leaders, who strive for improvement and those who follow in their wake.
In this episode Norwegian Olympic windsurfer and Starboard founder Svein Rasmussen talks to Simon about his waterman journey and about developing products for both new paddlers and world champions.
When it was first founded, Starboard was an upstart company in a world of large well-established windsurf brands. But like many successfully disruptive brands, what made it stand out was it's continuous innovation, which it has continued to this day, developing beyond windsurf and becoming the most recognisable and world leading SUP brand.
This episode is brought to you in association with Starboard and you can check out their site here We appreciate their support for this podcast.
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In Season 4 of the podcast we're giving a shout out to the SUP instructors who work hard to help new and improving paddlers engage with the sport, and get equipped with the skills they need.
If you're a certified instructor from anywhere across the world, then we'd like to feature you on an episode. Simply leave us a message here with your name, your certifying body and a message about you and where you are, with either a tip, a message about where you love to paddle or even a nice word about the podcast ;)
You've only got 1min 25 secs of recording time and you can re-record as many times as you like before you send it!
We'll choose a recording to feature on each episode after applying a light edit and getting the sound right.
Well done to all instructors for your hard work expanding our SUP tribe and wishing you a great season!